Bentley University

Department Member, Marketing

Brandeis University, Heller School for Social Policy and Management

Thesis Title: Ironic Advertising: theory, evidence and practice

Pierre Berthon

Contact Information

Homepage:

http://sites.google.com/site/ekinpehlivanyalcin

IM:

Skype: ekinpehlivan

 
Journal of Interactive Marketing
Journal of International Marketing
Journal of Strategic Marketing

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